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Welcome to Marketing Matters Newsletter from MPA Media. Our goal is to provide you with useful and applicable marketing information. If there is a specific topic you would like us to cover, please e-mail marketing@mpamedia.com.
Great Customer Service: The P.S. I Love You Factor
By Stephanie Beck
I gave my 10-year-old niece a journal with a request that she express her thoughts throughout the year and return it to me the following year at Christmas. She lives in the Midwest and I live on the West Coast and we only get to see each other once a year. I adore her and wanted to be a stronger part of her life and was hoping to learn more about her. She was very excited and couldn't wait to get started. This year the journal was wrapped and given to me with daily entries. Since receiving the journal, I have thoroughly enjoyed reading through the events of her life and have responded to them in a journal that I will keep this year and give to her at Christmas. One very precious thing that appeared at the end of each of her entries, no matter what the subject was "P.S. I love you."
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What's in A Question?
By Sandra Pearce, MPA Media Marketing Manager
Why do these things matter? Consistency – Diversification – Differentiation
And how do you know what to be consistent with, where and when to diversify and what differentiates you in ways that will get your future customers to buy from you? And why did I start with so many questions? Alright, enough questions. I'll get to the point. And the point is ... you can never ask enough questions.
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Be Uniquely YOU in the Eyes of Your Customer
By Angie Patrick, Director of Corporate Sales and Business Development
Scrip Companies / Massage Warehouse
With so many companies jockeying for position in the eyes of the consumer, how can you make sure your company is the one that is noticed? How can you be sure you will not be lost in the sea of logos and sales pitches and be seen for the unique entity you are? It can certainly be a daunting task, and one not many companies manage to do successfully. Some hire crazy spokespeople or mascots to "speak" to the company's uniqueness, and often this type of differentiation is found to be annoying or campy.
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