There's a lot to be said about email in the new world of 1-to-1 relationship marketing. And at the Direct Marketing Association (DMA) conference held in Chicago this past Fall, there was no shortage of conversation on the topic. In fact, there was so much information shared in the form of statistics and sound bytes from industry experts that we can only present a Reader's Digest version of it all here.

All in all, the consensus was clear: email remains at the center of digital marketing efforts. Some presenters contended that email marketing has seen more innovation in the past few years than other types of marketing have in the past decade. That's a powerful notion, even if it's only half true. READ MORE »

OK, the new year is here; time to plan our work and work our plan. And that applies to marketing, promotion and advertising. Here is a quick, little review.

Print Advertising Some say it's going away. Well, it is to some degree, no question. Newsweek no longer exists, Time is down to the size of a pamphlet; a myriad of once-prominent magazines have diminished or disappeared. So are we to conclude that print – in all shapes and forms – is doomed and will cease to exist? No. READ MORE »