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Is Your Tree Bearing Fruit?
By Sandra Pearce, MPA Media Marketing Manager
I'm going to get philosophical for a minute but I promise it will totally relate to your marketing efforts. Everything is connected. Yes, I went there. You see, I view business as a tree and marketing as what makes it grow. Now, I don't believe this just because my career is marketing. Although I do admit I'm a bit biased. Analogies tend to work better for me than definitions, like this one. According to the American Marketing Association, this is the definition of marketing: "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." You can probably guess why I like analogies instead.
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How to Avoid Brand Erosion in a Turbulent Economy
By Angie Patrick, Director of Corporate Sales and Business Development
Scrip Companies / Massage Warehouse
You have worked hard to build your business. You have spent long hours worried over your brand and nurturing it to grow to a place of wide recognition. You wear that brand like a badge of courage, as it has been your child, your progeny and your namesake. It is a direct reflection of your core values, competencies and commitments.
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Buying Media in the CAM Niche: Clearing the Confusion
By Chuck Mancino, MMPR
Buying print media can be confusing. It's often that whoever is the last media person you listened to is the one that sounds like they have the "best" magazine. So how can you determine which magazine is indeed the "best" place to advertise? Or, perhaps, which two or three magazines are the best choices to run advertising? And how can one figure it out? Everyone's story sounds good. How can you make the right advertising decisions? Some base it on relationships, others on where they believe they get the best "deal." Many base their decision on some combination of the above. The companies with the most successful return on investment base it on a thorough evaluation of many factors. But how can a vendor evaluate a publication's overall value?
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