Consumers
Reaching the Health-Minded Consumer

MPA Media is the acknowledged gateway to this growing consumer market of individuals who are health-conscious, informed and educated, and who are spending significant discretionary dollars on alternatives to traditional health care.

 

Demographics

Americans Who Use Natural Health Care and Products

Patients
  • Acupunture — 3.1 Million
  • Chiropractic — 15 Million
  • Massage — 18 Million
Therapeutic Product Use
  • Non-vitamin, Herbs and Supplements — 38.7 Million
  • Diet-based Therapies — 8 Million
  • Megavitamin Therapy — 5.7 Million

Source: Complementary and Alternative Medicine Use Among Adults and Children: United States, 2007. National Center for Health Statistics

 


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