Print Display Advertising
The Power of Print

With our display advertisements you'll reach more than 160,000 alternative health care providers in the most-read publications in each market we serve as well as 55,000 chiropractic offices serving 15 million patients annually. Explore the many size and placement options available. Maximize your marketing reach to well-educated, influential buyers and decision-makers through the industry's most powerful publications.

Print is still the number-one driver of purchase intent. Consumers have indicated which media influences their purchase intent by percentage.

Aggregate of 20 Studies Show the Influence of Media on Consumer Behavior


Source: 2006 Market Evolution Accountability Study


Magazines are the most effective in driving consumers online - more than eight percentage points higher than broadcast TV and roughly 10 percentage points higher than cable TV.

Effectiveness of Media at Driving Consumers to the Web

Magazines    26.0%
Broadcast TV    17.8%
Cable TV    16.4%
Newspapers    13.7%
Radio    11.0%
Out of Home    8.2%
Other    6.8%

 

Source: ICOM, American Advertising Federation (AAF) 2006

 


For more information on advertising contact us at 1-800-324-7758 or e-mail us at advertising@mpamedia.com.