Q: What is Dynamic Chiropractic PracticeINSIGHTS (DCPI)?

A: Dynamic Chiropractic PracticeINSIGHTS (DCPI) is a print magazine and an online platform containing buying information and independent, unbiased, editorial content aimed at helping practitioners make smart buying and business decisions that will increase their bottom line.

Q: What are the major features of DCPI?

A: There are three primary features: Editorial content, paid advertisements and paid company product listings that are grouped together in broad categories.

Q: What are the advertising opportunities in DCPI?

A: DCPI offers a variety of advertising packages that INCLUDE both print and online Company Product Listings at no additional charge.

Q: I know what a magazine ad or an online banner is, but what is a Company Product Listing?

A: A Company Product Listing includes a product picture, logo or image of a service, a written description or information about the product or service and contact information for those interested in learning more, or buying the product or service.

A product listing is one-fourth of a page in print and one full page online.

Print Version	Online Version

Q: What are the product categories where the listings will appear?

A: There are four categories with product placement opportunities:

• Operate Your Practice
• Equip Your Clinic
• Support Your Patients
• Expand Your Care

Q: Can I buy just a product listing without buying an advertisement?

A: Yes, you can buy one or as many as you need.

Q: Can I buy an online-only product listing?

A: Not at this time. Online product listings can only be purchased as part of a print purchase. Online product listings are included, for free, in our advertising packages and are also automatically included if you purchase a print product listing.

Q: What editorial content will be in DCPI?

A: Each issue will have regular features designed to educate and inform the profession. These will include major features on How to Buy or Choose the Right Product or Service, How to Successfully Offer Products and Services to Patients, Reader Polls, Profession-Wide Survey Results and Reader Insights about their own experiences with specific products and services.