Each issue will also provide the following regular features to educate and inform the profession:

How to Buy - Intended to assist readers in making smart purchasing decisions. Material will be based on feedback from vendors and written by our editors.

How to Successfully Offer Products to Patients - Based on information from practitioners and advertisers about successfully marketing products. This feature will describe successful, proven approaches that will build loyalty - and revenue.

Reader Polls - A quick but powerful look at what readers are doing in their practices to better serve their patients while enhancing their revenue.

Profession-Wide Survey Results - Readers can find out how other doctors across the country are using specific products and services to enhance their practices. These survey results will educate readers about what's working today and what the newest trends are.

Reader Talk Back - Readers share their insights about what's working for them and comment on their own experiences with specific products and services.