ATPI Editorial
Every day, acupuncturists and doctors of Oriental medicine are making important buying decisions about products for their practices and for their patients. They need exposure to a wide variety of choices and options. They also need information, tips and how-to's. All of which are available in Acupuncture Today PracticeINSIGHTS.
Editorial Features:
Feature articles that focus acupuncturists and doctors of oriental medicine on what to buy for their practice, for their patients and for a sucessful 2010.
- How to Successfully Offer Products to Patients
A major feature story describing successful, easy-to-learn, approaches to marketing products that will help practitioners build loyalty - and revenue. Edited by the MPA Editorial Staff.
- How to Choose
Short stories, preceding the major sections in the book that are intended to assist readers in making a smart decision BEFORE they put in an order. Material will be unbiased, based on feedback from vendors, and written by our editors. These short features will also anchor the online landing pages of each product category page.
- "Planning for Success in 2010" Survey of the Profession
An in-depth survey on the profession, done online, that will be reported back in the print publication. Questions will include their plan-to-buy expectations, the type of practice they operate, demographics, etc.
